The Great Online Shopping Festival (GOSF), to be held from December 10-12, is expected to see participation of various consumer durable, FMCG and e-commerce firms in India.
The organisers will also run a two-week run-up campaign by reserving each day for a single company to partner in a day-long offers and contests for consumers, said top executives of some e-commerce companies participating in the event.
Google and various e-commerce partners plan heavy-duty online advertising while consumer brands will do offline campaigns such as hoarding and other outdoor activities, said a senior executive of an e-commerce company. "On that days they are trying to get more exclusive launches. They are talking to companies like Samsung, Philips and Motorola to launch products during these days," the person said.
Nitin Bawankule, director for ecommerce at Google India, declined to comment. In a season of mega online sales, Google's third edition of GOSF is expected to create a bigger hype than the last two years as it plans to line up products ranging from FMCG, consumer durables and fashion lifestyle segments to arts and collectibles, travel packages and even two-wheelers, according to sources quoted earlier.
This year, the organisers will also introduce digital walls in various cities where consumers can order through their smartphones by scanning the QR codes of the products, they said. A top executive of an e-commerce firm said GOSF will also introduce a special segment called "Rs 299 corner" where branded products priced between Rs 600 to Rs 1500 will be sold at Rs 299. The products will be delivered free of charge and there will be cash-on-delivery option to woo first-time online consumers.
The person also said that in the 14 days between November 27 and December 9, a lucky winner everyday will get to shop for free among a host of select items. Google started GOSF in 2012. Last year it got almost 16 million hits on all partner sites despite technical glitches in the first day, and almost 40% of the traffic came from tier-2 and tier-3 cities.