Twitter is in the middle of some major changes to its platform. Just yesterday we reported on one big feature that’s currently rolling out to many users, but it looks like the social network is far from done and a new major addition has just surfaced.
Back in Novermber Twitter announced it would be expanding its media serving capabilities in a bid to raise the interest of advertisers. Back then a native video player and video card support were announced as upcoming features but now it looks like the social network’s video ambitions go much further than that.
It look like Twitter is building its own video service, one that could eventually compete with Google’s Youtube. If you visit video.twitter.com you’ll be greeted by a prompt where you can request access to the service. But that’s not to say lots of info hasn’t already leaked about the project.
As TechCrunch reports the video service, slated to debut sometime this year, is somewhat barebones though it’s trying to make itself as attractive as possible to advertisers. The service doesn’t support any external videos such as YouTube, meaning Twitter is looking to build up its own video library.
Users will be able to upload clips with a maximum length of 10 minutes, albeit as high-quality as they want. The service actually encourages creators via its FAQ to upload the best quality possible in the hopes that this will keep users engaged and interested.
Right now there are no editing tools and videos can only be either sent to all subscribers or be hidden and used as part of an ad campaign on the social network. Users also get some stats for their content such as number of views and percentage of video that keep the audience interested.
Of course this is still under wraps and we’re bound to see a lot of improvements and even major changes by the time the project goes public. Now here’s hoping Twitter builds an awesome product, one that will benefit all users not just its advertisers.