Microsoft Devices - or in other words Nokia - on Wednesday launched the Lumia 530 Dual SIM, the most affordable Lumia to date, in India. The company said that Lumia 530 will be available in stores at a price of Rs 7,349 starting August 14.
The phone will be sold with changeable cover shells in orange, green and dark grey and white colours.
The Lumia 530 is powered by a quad-core Qualcomm Snapdragon processor running at 1.2GHz. It has 512MB RAM, 4GB internal storage, support for up to 128GB microSD card, 4-inch 854 x 480 pixels resolution and 5-megapixel rear camera. The phone doesn't have a front camera. It supports 3G connectivity and runs on Windows Phone 8.1 operating system.
Microsoft said that the Lumia 530 buyers will also get 15GB of free cloud storage on Microsoft OneDrive.
"The affordable smartphone segment is growing exponentially, driven primarily by youth who are constantly looking out for smartphones with power packed features at affordable prices. Lumia 530 builds on the legacy and success of Lumia 520 and will help us consolidate our position in this segment further," said Viral Oza, director-marketing at Nokia India, a subsidiary of Microsoft Mobiles Oy.
Microsoft also said that consumers shopping online through the Windows Phone Snapdeal app on Lumia 530 will get Rs 3000 off. They also stand a chance to win 6 free movie tickets from BookMyShow when they book seats to any show through the app. Additionally, Airtel prepaid subscribers will get 500 MB of 3G internet free for 2 months.