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AP Govt hires Brandex for Publicity

Seems AP chief minister strongly decides to take his works into each and  every corner of the state.Naidu recently expressed his anger on ministers for failing to publicize about his government works.Chandrababu has now decided to hand over the publicity of state government schemes to Hyderabad-based company Brandex.

Till now the company was handling the publicity for irrigation and tourism departments and recently it has designed the AP government’s monthly magazine and  got good applause for the work.

Impressed with their work government is now planning to hand over publicity works of all departments to the company.Brandex comprises a team of strategists, writers, designers and art directors. The state government’s communications advisor Parakala Prabhakar is the brain behind this revamp work.

 As per sources every state department will spend 2 per cent of its total allocated funds for the publicity which otherwise called as  Information Education and Campaign (IEC).Henceforth Brandex will approach each department to carry forward their works.

Its already known that  Naidu has appointed Media Liaison Officers (MLO) in the peshis of ministers.20 TDP supporters were appointed in these posts of MLOs. These MLOs will provide any kind of information on behalf of the ministers to the media.

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