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'Croma' Collaborates With 'OnsiteGo' To Offer Smart Protection For Gadgets


Electronics retail giant Croma has launched the Spills and Drops Protection plan by OnsiteGo -- India's No. 1 gadget and electronic device protection company -- across all of its outlets in the country on Sunday.

The Spills and Drops Protection plan is OnsiteGo's flagship product that has been receiving rave reviews from users. The plan is available for laptops, cameras, phones and tablets. It has been designed to ensure a hassle free ownership experience for the customer. Any damage (physical or liquid) to the gadgets in the first 12 months of ownership will be taken care of by OnsiteGo. The damaged gadget is picked, serviced and delivered at no extra cost to the customer.

Speaking about the collaboration with Croma, Kunal Mahipal, CEO, OnsiteGo said, “The partnership with Croma is a landmark partnership for OnsiteGo. Croma is one of the most trusted brands in India. Their focus on customer service is well known. The fact that they chose OnsiteGo to run the damage protection program is a huge vote of confidence in OnsiteGo. We have always put the customer first and that approach has yielded rich dividends for us. With such strong partnerships, we are well on our way to becoming the No. 1 Customer Service Brand in India."

The Spills and Drops Protection plan boasts of comprehensive damage protection features like cover for any repairs caused by physical damage or liquid or moisture logging. A boon for users who worry about broken, cracked or shattered screens, it provides a cover for each of these.

Speaking about the launch, Avijit Mitra, CEO Infiniti Retail said, “Damage protection plans for digital products is part of the overall plan to provide the customers with a bouquet of value added services. After closely evaluating proposals from the top players in the industry, we decided to partner with OnsiteGo who already run our extended warranty service. We were impressed with the customer first philosophy of OnsiteGo. Just like us, they put customer satisfaction above all else. We are confident that the new service will be appreciated by customers'.

What sets OnsiteGo apart is its unique approach to customer service – that of following a 'No Questions Asked policy'. With its 3-million strong customer base, the company's mission is to become India's No.1 Customer Service Brand. It is now firming up plans to increase its service bouquet with a range of experience enhancing services and is looking at increasing its penetration throughout the country in the near future.

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