The 'hundi' at the Lord Venkateswara temple atop Tirumala registered a record collection of Rs 20.24 crore in the last eight days during the annual Brahmotsavams. Addressing the media, Tirumala Tirupati Devasthanams (TTD) Executive Officer D Sambasiva Rao said on Tuesday that the proceeds received from the hundi was 33.5 per cent more than what was collected last year.
"While about 6.97 lakh devotees had the darshan of the presiding deity as against 5.19 lakh pilgrims last year, the sale of laddus shot up to over 29.96 lakh as against 22.66 lakh last, year registering an increase of about 32.26 per cent. The income earned by way of rent on the cottages and guest houses stood at Rs. 1.64 crore as against Rs. 1.22 crore last year".
The report add that the Kalyanakatta, where devotees get their heads tonsured, registered an increase by 42.52 per cent with more than 3.45 lakh devotees availing the service compared to 2.39 lakh last year.
Srivari Brahmotsavam is one of the biggest annual events that is organized by the Tirumala Tirupati Devasthanam (TTD) and is held for nine days. The presiding deity Lord Venkateswara is also carried around in a procession around the temple streets during the festivities. The fete attracts a huge influx of pilgrims from across the country.