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Handloom expo in Ongole wows visitors


A nine-day handloom exhibition began on a colourful note on Monday to woo the fashion-conscious with a variety of eco-friendly handloom products including silk and cotton saris. Inaugurating the expo, Joint Collector and In-charge Collector M. Hari Jawaharlal exhorted people to give a helping hand by buying exquisitely woven garments by expert weavers who carried forward the artistic legacy for generations.

“Handloom products represent India's civilisation," he said, taking a cue from Prime Minister Narendra Modi, who called for promotion of Khadi which provided employment to crores of people in the country. As many as 29 stalls were put by the handloom cooperative societies at the Fancy Goods Merchants Association hall displaying eye-catching saris and dress material and shirts to suit the budget of different sections of people, said Handlooms Regional Deputy Director V.Kamaleshwar Rao.

The saris on display included those from the world famous Venkatagiri, Pochampally, Chirala and Mangalagiri. Saris woven by master weavers from Warangal hogged the limelight as also soft cottons from Ponduru. The expo will remain open between 9.00 am and 9.00 pm. Handlooms Assistant Director M. Ramamurthy Naidu brought cheers to weavers by announcing that the National Bank for Agriculture and Rural Development (NABARD) had sanctioned Rs. 2.70 crore for 29 of the 53 cooperative societies in the district.

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