Inspired by the global charity chain to spread awareness about the disease ALS, Hyderabad-based Manju Latha Kalanidhi has come up with an ingenious way to help those in need with the Rice Bucket Challenge.
"Indian version for Indian needs," it says on the official Facebook page.
In this challenge, all one needs to do is give a bucket of rice and feed someone who needs it. It's that simple. Just like the ALS Ice Bucket Challenge, one should use the hashtag - #RiceBucketChallenge and ask their friends to pay it forward.
What is Rice Bucket Challenge?
This Indian twist has created quite a stir online and participants are already posting their pictures to spread this new message.