PM Narendra Modi, on Gandhi Jayanthi today, Oct 2nd, decided to galvanize citizens. He started Swach Bharat campaign and after cleaning Valmki Basti weilding a broom, he reminded all that Mahatma Gandhi once cleaned the basti of New Delhi.
He later asked people to convert Swach Bharat campaign as a movement and practice it as another Quit India movement. Net savvy Modi, then drawing inspiration from popular Ice Bucket Challenge, internationally, came with his own Swach Bharat Challenge.
He nominated 9 celebrities and dared them to take the challenge. He asked them to take the challenge and nominate another 9 individually. Those celebrities nominated by PM include Salman Khan, Priyanka Chopra and Kamal Hassan, industrialist Anil Ambani, Goa Governor Mridula Sinha and Congress leader Shashi Tharoor, yoga guru Ramdev and the team of TV serial "Tarak Mehta Ka Ulta Chashma".
Bollywood actor Amir Khan already joined PM Modi and took pledge for Swach Bharat along with Union Ministers Venkaiah Naidu and Nitin Gadkari.