AP Government hired Bollywood Megastar Amitabh Bachchan as Brand Ambassador for Health and Medical Sector. Additional bonus is that Big B promised to promote the Health & Medical care in Andhra Pradesh without charging any remuneration.
Health Minister Kamineni Srinivas who confirmed the reports states factors like Amitabh's good rapport with CM Chandrababu Naidu and his love for AP led to this development.
Chandrababu is of the opinion that Amitabh Bachchan's brand image will help create awareness among the people on the new schemes introduced by his government. The promotional campaign featuring Big B will kickstart soon.