Maharashtra Chief Minister, Devendra Fadnavis denied on Wednesday that actor Aamir Khan may be appointed ambassador for a key project of the Maharashtra government. Fadnavis reportedly told ABP News that reports of Khan to be made the brand ambassador for 'drought-free Maharashtra' was not true.
Various media reports had quoted sources close to Bollywood actor as claiming that Khan would most likely promote a flagship irrigation scheme of the government. Certain reports had also said that Fadnavis may announce the same at an event in Mumbai. The 'Jalyukt Shivar Abhiyan' aims to make 25,000 villages in Maharashtra drought-free in five years, as per reports.
Khan's comments on perceived intolerance in the country had created a controversy sometime back. He had ceased to be the mascot for government's 'Incredible India' campaign as the contract for it has expired, as per reports last month.
"Our contract was with the McCann Worldwide agency for 'Atithi Devo Bhava' campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir. It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Union Tourism Minister Mahesh Sharma had said on January 06, as per PTI.
Asked specifically whether Aamir was still Tourism Ministry's brand ambassador, the minister had said then, "Definitely not". 'Atithi Devo Bhava' campaign, part of the Incredible India campaign was launched during the UPA regime. Aamir had made controversial comments on perceived intolerance in the country for which he was criticised by many senior Union ministers. The actor had said that his wife Kiran Rao had asked if they should move out of the country, as she feared for the safety of their children in a climate of insecurity.