Reliance Jio's entry has certainly brought the country's telecom companies into action. Even though Vodafone claimed that it was trying to serve a larger spectrum of audience with its product Flex last week, it has revised its 4G postpaid tariff plans to counter the competition, starting with Mumbai.
As per the new postpaid data plans in Mumbai, 2GB of 4G/3G data will cost you Rs. 350 (instead of Rs. 450 earlier), 3GB of 4G/3G data will cost you Rs. 450 (Rs. 650 earlier), 5GB of 4G/3G data will cost you Rs. 650 (instead of Rs. 850 earlier), 6GB of 4G/3G data will cost Rs. 750, 7GB of 4G/3G data will cost Rs. 850, 10GB of 4G/3G data will cost Rs. 999, and 15GB of 4G/3G data will cost you Rs. 1,499, and 20GB of 4G/3G data will set you back by Rs. 1,999.
Interestingly, commenting about the competition from Reliance Jio at company's Flex launch event last week, Vodafone India's Commercial Director Sandeep Kataria said, "India has a very large spectrum of people, about 95 percent, who don't have a 4G phone." He further said that Vodafone Flex is meant for a wider audience. "We are not new entrants. We have to look after not 5 million or 10 million subscribers; we have to look after 200 million subscribers," he said.
It will be interesting to see how different telecom companies tackle the competition from Reliance Jio and if they are able to maintain quality while offering better rates for their plans.