Usually, Top Stars simultaneously sign brand endorsements apart from film projects to cash in on their craze. They wouldn't hesitate to promote anything had if they were offered good sum.
However, Nayantara has stopped signing brands off late despite several offers coming her way. The only ad she featured was for the promotion of a shopping mall few years ago.
When quizzed what's the reason, Nayan says, "When we go for a shop opening, Management begins pooja ceremony after our entry. Later, They ask us to try 4-5 sarees and we have to pose for the cameras for allowing them to set up large hoardings of ours at main centers to promote the brand. The presence of celebrity draws huge crowds and this leads to tensions. Better to relax at home rather than feeling tension by attending such events".