Marketing a film is considered to be one of the toughest tasks in the tinsel town. It's because of these strategies that any movie draws its audience to the theaters. The aggressive the marketing, the better the reception from the movie buffs. It seems producer Prasad V Potluri has realized this concept lately and is now etching out innovative ideas to promote his upcoming film Size Zero.
After kick starting the film branding in trains across South India, Potluri has come up with yet another innovative idea to woo the audiences. The producer has announced that one winner from the audiences who watch the film in theaters will win 1 kilo gold. Explaining about the contest, Prasad V Potluri said, “We have collaborated with one of the leading financial institutions of South India for an innovative contest for Size Zero. The patrons, who watch our film in theaters, have to register on our website or send a SMS with the coupon code to participate in the 1 kilo gold contest.
We will be picking up 20 participants through a certified robust system and one among them will get the bumper prize. However, others too will get some exciting gifts. This contest will have mutual benefit for the audiences and us." Directed by KS Prakash Rao, Size Zero features Anushka Shetty, Arya and Sonal Chauhan in lead roles. Kanika Kovelamudi has penned the story for this film which revolves around an obese woman who is head over heels in love with a man. MM Keeravani has scored the music for this film which is slated for release on November 27.