Certain producers love few star heroes a lot. Like the way Ashiwni Dutt and KS Rama Rao love to work with Megastar Chiranjeevi always. At present, we have this banner '14 Reels Entertainment' who are coming up with their third movie for Superstar Mahesh. Publicly our hero too announced that he will do more films with them in coming days.
Reports have that '14 Reels' is now heading to invest 100 Crores on Mahesh for a single. They made Dookudu, 1-Nenokkadine and Aagadu with the numero uno star already, but haven't confirmed any immediate future project with him. After pooling around 70 Crores for '1', they have burnt hands as Sukumar's unique storyline failed to impress general audiences. And 'Aagadu' is also another high budgeted flick, but it looks like a money spinner at box office. Irrespective of these results, these producers want to go ahead for a 100 crore budget film with Mahesh, if at all director Shankar handles the mantle. After watching the trailer of 'Manoharudu', they have come to such a conclusion, say sources.
Investing 100 crore on Mahesh is easy because his brand-name pulls finances simply. What matters is recovery, and the kind of publicity and promotions needed to collect such a mammoth budget. Tollywood hasn't entered 100 Crore club in collections, and if stars like Mahesh wants to aim at it, they are welcome.