Allu Arjun is the most popular Telugu actor in Kerala and has a large fan following in the state. Most of his Telugu movies were dubbed and released in Malayalam and proved to be big money spinners at the Mollywood box office.Allu Arjun's last three films "Julai", "Iddarammayilatho" and "Race Gurram" were released in Malayalam as "Gajapokkiri", "Romeo & Juliets" and "Lucky: The Racer". They have not only proved to be blockbuster success at box office, but also garnered a large numbers of new fans for Bunny.
But the recent Malayalam version of S/O Satymaurthy failed to attract audience and it proved as biggest failure in Allu Arjun's career at Molywood BO. The movie's Malayalam version was released on 24th of this month.The movie released there in 71 theaters on its opening day, a very big number considering Kerala market. On the first day of its release, the move collected a share of Rs.61 lakhs in Kerala.The movie had an average start at the box office collecting 2.05 Crore in the first week of its release. The film witnessed heavy drops in the second week and ended up as a big failure there.Few box office experts in Kerala say that the movie is the biggest failure of Allu Arjun in Kerala.