These days the collections from Overseas have become very crucial and particularly the collections from Premieres. However there are several operational hazards in executing a movie release in Overseas.
Dispatching the content to US at the right time and from there shipping each of the drives to every place of screening has become a major challenge. Last minute delays have been hampering movie releases in Overseas.
It happened recently with Govindhudu Andari Vaadele were few premieres are cancelled. Dhikkulu Chudaku Ramayya had to lose the entire first weekend due to the lack of proper planning. Now Nagarjuna do not want to happen with his Friday release, Oka Laila Kosam. All the drives of the film for USA are already shipped. The movie is currently being planned for 60 locations and the shipping of drives to individual theaters have already started.
So every theater will have the drive of the film at least 3 days in advance and that will be a wonderful planning. Premiere shows ticketing will be opened on this Wednesday in most of the locations after they receive drives. Oka Laila Kosam is releasing on Oct 17th all over the world with overseas locations premieres on Oct 16th starting at 8 pm.
However it has to be seen if the makers have got their release timing right especially with the affect of Hudhud Cyclone over the North Andhra Pradesh.