With changing times, Stars & Filmmakers scout new ways to market or promote their films. Rajinikanth has set a new benchmark with the branding of 'Kabali' involving Aircrafts. The poster of the Don-based Flick on the Air Asia flight is the craziest thing to happen in the recent past.Meanwhile, Producer Kalaipuli S Thanu postponed the release of 'Kabali' from July 15th to 22nd due to the delay in the pre-production work.
Business of 'Kabali' has almost closed. The Malayalam rights of the Rajini starrer has been acquired by Mohan Lal's MaxLab by paying a record price. Thalaivar even gave an assurance that he would take part in promotions taking place in Kerala. The film will be releasing in 150 screens across Kerala.