Everyone speaks high of producer and actor Nandamuri scion Kalyan Ram. Kalyan Ram is one of the most respected personalities in the industry.The actor who known for his innovative thoughts has applied an intelligent publicity strategy for promoting his new movie 'Pataas'.
The film is releasing on 23 rd January and Kalyan Ram opted a new and simple strategy to reach the audience with in short span of time.For this he collaborated with Maiden Drop Entertainment and used Bus Ticket Advertising to promote their 'pataas'. All the bus tickets in telugu states was printed with Pataas movie logo.
And it happens to be the first time in Indian Cinema, bus tickets are used for publicizing a movie.As the release date is fast approaching, the buzz on the film’s box office potential is soaring high. Kalyan Ram is doing an entertaining cop role in Pataas which is hitting the screens on the 23rd of January. Get ready for the bang!