As today happens to be the auspicious day of Maha Sivarathri, it is known that many devotees of Lord Siva do the 'upavasam' and stay awake all night. Not just those who do the upavasam but also their family members also practice Jaagaram. To entertain those folks, film folks and theatres also join the party.
In Hyderabad today, many theatres are playing the 1'0 clock and 3'0 clock shows to entertain movie lovers. Almost all the superhit movies that are released in the recent past are being re-released in theatres. Mainly, Pawan Kalyan's Attarintiki Daredi and Allu Arjun's Race Gurram are dominating the night. That's pure party for mega fans.