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Paragon signs Mahesh Babu as brand ambassador

Superstar Mahesh Babu has been signed up as the brand ambassador by leading footwear brand Paragon in a bid to to penetrate South Indian market. The company unveiled its new ad campaign 'Tough & Stylish' featuring Mahesh Babu in Hyderabad on Tuesday, September 9. 

"Paragon has always been a global trend setter and I'm proud to be part of a brand that is as dedicated to the pursuit of class and quality as I have been throughout my career," Mahesh Babu said after unveiling the Paragon office collection. The star later took to twitter to announce the brand partnership to his 854K followers. 

Joseph Zachariah, Director Marketing of Paragon group said Mahesh Babu personified the glamour of achievement. As Paragon's brand ambassador, Mahesh Babu will take a central role in our brand's campaign promise of being 'tough and Stylish' that rolls out from today.
"We are very excited about this brand partnership as we feel MaheshBabu's 'tough & stylish" appeal perfectly matches our brand's key attributes", said Thomas Mani, Owner and Director, Paragon group. We feel there is a considerable opportunity to expand our consumer base in southern market and this partnership will certainly fuel our growth in a significant manner.
"We expect to sell 14 Crore pairs this fiscal from 12 Crore we sold last in the last fiscal and hope to achieve Rs.1600 crore turnover mark during 2014-15." Joseph added. The company had clocked a turnover of Rs 1400 crore in 2013-14. Paragon may also consider ramping up the installed capacity of the plant in the next two-three years to meet its targets. 

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