After giving several blockbusters and breaking many box-office records, Yash Raj Films has now crossed yet another milestone. The official YouTube channelof the banner (www.YouTube.com/YRF)has now crossed over one billion views. The channel is currently home to 4,000 plus videos.
by the official statistics, YRF YouTube Channel ranks 1st in India,
in the Film & Animation Category
for most number of channel video views and channel subscribers.
on the feat, Anand Gurnani, Vice President
“YouTube is a dynamic platform and requires immense perseverance and data analysis to ensure we reach the right audience mix. We place a lot of focus on YouTube trends, video optimization through tags, meta-data and annotations that go a long way in building the channel. YouTube has been one of the key channels of content dissemination for movie marketing and will continue to be for time to come.”
YouTube network currently boasts a collection of more than 40 sub channels and
over 3 million subscribers and is poised to grow in 2015.