ETV which has created a considerable market share of its own in the Television entertainment zone have big plans for expansion. Very soon, Four new channels will be launched the TV Network.As per reliable sources, ETV will be launching ETV Cinema, ETV Plus, ETV Life and ETV Abhiruchi on November 14th, 2016. ETV Cinema - A dedicated channel for Telugu movies. Tollywood Producers will be delighted to see this development which only increases the demand for Satellite Rights. MAA, Gemini and Zee Telugu has got a tough competitor now.ETV Plus & ETV Life - Most probably, They could be the dedicated channels for Health Care & Lifestyle.ETV Abhiruchi - A dedicated channel for Indian food & recipies.