EROS International, the leading global company in Indian film entertainment industry signed a hefty deal with 14 Reels Entertainments for release and distribution of Mahesh Babu 1 Nenokkadine all over world. Business of the film was closed depressingly in less than four weeks. Nenokkadine was biggest flop in Mahesh Babu career. Director Sukumar failed to use the fan base of Mahesh by lodging on a technically weak script. The Hollywood style of making standards could not save them a day.
However EROS is back in Telugu market again with Aagadu, produced by same 14 Reels with Mahesh Babu as hero, Sreenu Vytla director. Due to pending financial affairs between two parties, the logo of EROS is printed on Aagadu new wallpapers and posters released a while ago.