What's more important for success of Govindudu Andarivadele at box office? Negative hype! Yes, you read it right. At the moment, it is 'negative' hype that could surely save big ticket entertainers from going the disastrous way.
'Rabhasa' and 'Aagadu' disappointed fans big time, due to the heavily stuffed routine content with no stroke of new scenes. But fate is that 'Power' and 'Loukyam' are also made with similar stuff and they are getting steady reports from trade circles. Simple logic is that over 'hype' killed chances of Jr NTR and Mahesh as fans are expecting 'industry hits' from them. Otherwise, these two movies are slightly better than Raviteja and Gopichand's offerings. Similar sounding 'Rabhasa' is declared disaster, while 'Loukyam' got a red carpet opening.
In the recent past, films like Attarintiki Daredi, Race Gurram and Manam released without a speck of 'exaggerated' publicity and that led to their phenomenal success. Govindudu Andarivadele being a family movie, the less the hype is, the high the success will be. Charan should pray for a negative pre-release hype such that it triggers fantastic collections post release.