No, we are not talking about the King of Telugu cinema, Megastar Chiranjeevi. This is about Bollywood's Megastar Amitabh Bachhan, who is busy adding another feather to his long list of endorsements.Mysore based Cycle Puri Agarabthies is well known brand down south and wants to explain to whole of India now. Couple of TV commercials are also shot on Amitabh Bachhan and they will be aired soon. Cycle brand stated that they want to increase their stake of 20% in the 2000 crores incense market in India through these campaigns.For the first time ever, an incense stick is being endorsed by such a big celebrity. Though Telugu's pride Ambica Durbar Bathi has their ads rolling, they never involved big celebs.