Pooja Hegde was the first choice for DJ – Duvvada Jagannadham directed by Harish Shankar with Allu Arjun as the lead. Later there were speculations that the team is considering other names as Pooja didn't give a green signal. However Harish Shankar was hell-bent on roping in the Mohenjo Daro actress in DJ.
Finally, Pooja Hegde has agreed to play the female lead in Duvvada Jagannadham and has reportedly signed on the dotted line. So the film will start rolling very soon and it will be ready for release by next April. Dil Raju is producing this film on his studio Sri Venkateswara Creations.
Interestingly this is Dil Raju's third film with Allu Arjun and Harish Shankar. Allu Arjun has previously done Arya and Parugu on Dil Raju's banner and Harish Shankar directed Ramayya Vastavayya and Subramanyam For Sale for the ace producer.
DJ is third film for Pooja Hegde in Telugu film industry. She was previously seen in Oka Laila Kosam and Mukunda.