IIFA Utsavam, which was supposed to be held in Hyderabad on Dec 5-6, has been postponed until the end of January, 2016 due to the floods in Chennai. The much-hyped event, which would have marked the foray of IIFA in South Indian film industry, grabbed a lot of eyeballs in November this year when they roped in Ram Charan to perform for the first time on stage, along with several other top actors and actresses. However, the never-before-seen floods in Chennai have forced the organisers to reconsider their decision to hold the event this weekend in Hyderabad.
In a statement issued to the media on behalf of IIFA management, Andre Timmins, the director of Wizcraft International, said, “Today we are one with the people of Chennai and together with the film industry, we will show our complete support in aid of those affected by this tragedy. The first edition of IIFA Utsavam in conjunction with the four South Indian film industries will be held later as a fund-raiser for the flood victims. We are saddened by this disaster and our prayers are with the flood victims in Chennai.”
The decision to postpone the event was taken earlier today and IIFA's management stated that they have taken all their stakeholders, including Telangana's CM K Chandrasekhar Rao, state Governor ESL Narasimhan and others into confidence about this decision. More details about the event will be announced next month.