The Television commercial of Raviteja's newly-signed brand 'Lord & Master' is no way less than a power-packed movie scene. TVC opens with SI receiving a call from higher officials/politicians ordering him to release two youths who were arrested for accident caused due to negligent driving. Soon after they walk out of lock-up, Youngsters poke fun at the Cop and make some indecent gestures. It's then Raviteja, who is also a cop, making a dashing entry and utters a powerful oneliner 'Ala Vachi Ellipovadaniki Meeremanna Sankranthi Allullu Anukuntunnaremitra..Speed Ga Vellandam Telisinodiki Situation Batti Reverse Lo Velladam Kuda Teliyali Kadara'. Eventually, The two youths return back to the lock-up fearing the dire consequences they have to face.