This days even the top producers are giving importance to Digital Promotions, They have realised the importance of online visibility and are taking every steps to ensure proper visibility is created to their promotion right from launching first look of the film to the teaser launch etc, and yes their efforts are bearing fruits for example the first look of Gopala Gopala which was launched started trending worldwide as soon as it was made available on Youtube,
Now there are several online platforms which give immense opportunity to create interactive videos, images etc, and producers are using all such platforms including ‘Blippar which was used all this days for Hollywood films. Blippar is a Mobile app which brings the images of the film alive on the Mobile screen, one such film “ Dev” starring Charmee is already popular on Blippar which lets a person take a selfie with Charmee and also the film Dev has used other Image sharing platforms and its Images are already going viral.
Good to see Tollywood going hyper on Digital Marketing.
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