Meelo Evaru Koteeswarudu
(MEK), the landmark game show on the Telugu Television screen, is all set to
enthrall the audience once again.
The game show that was
watched by over 4 Crore Telugu TV audience with highest ratings will begin on 8th
December on number one Telugu TV channel Maa TV and will be telecast at 9.30 PM
from Monday to Friday, five days a week.
The unprecedented emotional
connect brought by Nagarjuna Akkineni, and his empathy and towering presence as
the host made Maa TV to bring back the game show within 4 months of the last series.
This is unheard of in the Indian TV space for this most popular game show
MEK has the distinction of
bringing back the family and community viewing of television, the
characteristic feature of 1980's. In the
remote control dominating space of entertainment, MEK is a clean entertainer
providing wholesome entertainment and caters to all emotions that television
audience seek in any programme.
Maa TV has conducted
rigorous process of selection to shortlist the participants eligible to come to
the hot seat out of the 34.50 lakh SMS & IVRS responses received through
Call for Entry (CFE) that was conducted for 10 days from 9th to 18th October.
The prize money that each hot seat contestant can win is up to Rs. 1 Crore.
The systematic randomization
process was conducted Sundram BPO under the overall process supervision of the international
audit firm Ernst & Young (EY).
Commenting on the re-launch
of MEK, Mr. N Prasad, Chairman of Maa TV, said: “Maa TV is always in the forefront
in offering vibrant, innovative and qualitative programmes. MEK is an
incredible life changing game show and a testimony to the abilities of Maa TV
in creating a positive social impact by rewarding the knowledge. It is a sense
of satisfaction to Team Maa.”
The most successful
international format game show is produced by Big Synergy.