In the last two months, over half-a-dozen Tamil films have managed to stir up excitement in the audience by either showing a shot of Thala or referring to him through a dialogue. When the hero of Sigaram Thodu goes to watch a movie, it is an Ajith film (Veeram). When the heroine of Yaan flips channels on TV, it is Ajith who appears on the small screen.
Film historian MohanRaman gives a historical context to this trend of star refrences and says that this is a practise that has been in vogue for the last 20-30 years. It started from M.G.R, then Rajinikanth and now it's our Thala Ajith Kumar.