One wouldn’t have imagined hefty price for “I” distribution rates, if Shankar hasn’t released the latest theatrical trailer of the movie. Smitten by the romantic looks of Vikram, his versatile acts as a hunchback and his amazing body language in action sequences, there is no deny that “I” looks like a blockbuster much before its release. All this led to amazing business in Andhra Pradesh.
On par with the business of telugu star heroes, I rights got sold for 4 crores in Vizag, 3.6 crores in Guntur, 3 crores in East Godavari and 2.25 crores in Krishna district. After looking at the amazing visual effects, action scenes and creativity in content, distributors cant stop spending huge for “I” in this way.