That's how Pawan Kalyan works during his Birthdays. On the eve of his birthday today, we've seen an ad of "Katam Rayudu" everywhere and Pawan Kalyan's pose in a rather different style. However this is not the picture from any shoot, but that look of Pawan is from his recent London tour where he took part in a event related to NRI Telugu people living there. While producer Sarath Marar tried to get a picture of Pawan from last three days, the actor didn't posed. Also he switches off his mobile on birthday and spends time alone. As Pawan didn't posed, we got a different poster and of course a new look.