Stylish Star Allu Arjun has just a big endorsement deal worth some Crores. It is known that the actor is endorsing Joy Alukkas Jewellers Brand in Andhra Pradesh. The Jewellers Brand had appointed Allu Arjun, Madhavan, Suresh Gopi and Sudeep as the regional ambassadors. However Joy Alukkas had decided to opt for cost cutting measures and scrapped all the regional ambassadors from this year.
They are planning to rope in a happening Bollywood heroine to endorse their brand across the nation. Last year many Jeweller brands have opted men to endorse them but now they are shifting back to women. The reason is the slow down of sales in this segment and the ladies obviously will charge way less than men and will also bring more visibility to their products.
It is known that Mahesh Babu had lost South Indian Shopping Mall endorsement to Samantha while NTR lost Malabar Gold and Diamonds endorsement deal to Kareena Kapoor.